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Ski Vermont Receives Governor’s Award for Marketing Excellence

Stowe, VT – Ski Vermont was awarded the SMART Biz award for their Ski VT Check in to Win program at the 30th Annual Vermont Travel Industry Conference at Stoweflake Resort & Spa on April 3, 2013. The Ski Vermont: Check In to Win program rewards skiers and riders when they check in at any Vermont ski resort via Foursquare or Facebook Places. It is the first statewide tourism program of its kind, promoting frequency and variety of visits to Vermont ski resorts via prize incentives.

Photo (left to right): Commerce Secretary Lawrence Miller, VSAA’s Kyle Lewis, Governor Shumlin, Tourism Commissioner Megan Smith, and the Vermont Chamber’s Vicky Tebbetts. Photo courtesy of Jen Butson.

“Ski Vermont’s Check In to Win campaign is an ambitious statewide program that encourages exploration and promotes cross-brand businesses through a location-based campaign, then executes through multiple social media platforms. It smartly leverages social tools; Facebook and Twitter and weekly eblasts to Vermont’s loyal base of skiers and snowboarders; and showcases Vermont ski resorts and partner businesses all working together toward a common goal,” Rich Beattie, executive editor of Travel + Leisure Magazine and a judge for the SMART awards said.

Honorable mention was given to Mondo Mediaworks for the YouTube campaign, “S**t Snowboarders Say,” which was produced for Ride Vermont, the snowboarding marketing entity for Ski Vermont. The video went viral after its release, garnering hundreds of thousands of views and spiking traffic to RideVermont.com. Jay Peak Resort also received honorable mention for the Moment{us} campaign.

Ski Vermont (Vermont Ski Areas Association) is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and third in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding – making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. It serves its 18 Alpine and 31 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs. Checkout www.skivermont.com.

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