Matt Gebo Named Director of Marketing and Communications at Park City Mountain Resort
PRESS RELEASE: Park City, Utah (March 26, 2013) – Park City Mountain Resort today announced the appointment of Matt Gebo as the resort’s new director of marketing and communications. Effective in April, Gebo will assume responsibility for the development and management of all brand marketing and communications efforts for the resort.
“Matt’s breadth of experience within the ski industry and passion for the sport made him the perfect fit for this position,” said Jenni Smith, president and general manager of Park City Mountain Resort. “He will help continue the growth of the Park City Mountain Resort brand and maintain its position as one of the top resorts in North America.”
A veteran to the ski industry, Gebo brings over 15 years of experience to his new role. Most recently, he was the director of marketing, communications and events at Mount Snow in Vermont. Gebo previously held marketing positions at several resorts including Mammoth Mountain in California and Canyons Resort in Utah. He has also held senior marketing positions at Ryan Solutions, a database marketing company for the leisure travel and hospitality industries, and Colorado Ski Country USA, the marketing arm for 26 Colorado Ski Country USA member resorts.
“I am extremely excited to return to Park City to take on the role of marketing director at one of the premier resorts in North America,” said Gebo. “Park City Mountain Resort is the leader in family mountain vacations, as well as action sports, and I look forward in helping to continue to strengthen the brand moving forward. This is truly a dream job in a dream community.”
As an experienced marketer, Gebo specializes in branding, guest segmentation and loyalty, and digital marketing. A passionate skier, Gebo was raised skiing on the East coast. He holds a bachelor’s degree in communications from the University of Massachusetts at Amherst. He will relocate to Park City, Utah.
About Park City Mountain Resort
Park City Mountain Resort, named North America’s “#1 Resort for Mountain Access” by the readers of SKI Magazine, is located in the heart of Park City, Utah and is only a 35-minute drive from Salt Lake City International Airport. For more information, visit www.parkcitymountain.com or call 800.222.PARK.