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CSC USA: Increase in Mid-Season Momentum

Colorado Ski Country USA Sees Mid-Season Momentum Increase 

PRESS RELEASE

DENVER, Colo.  (March 22, 2013) – Buoyed by improving snow conditions in January and February, skier visitation partially rebounded from an early season deficit and teed up optimism for spring. Owing in part to weather patterns more consistent with an average winter, Colorado Ski Country USA’s (CSCUSA) 21 member resorts saw total skier visits increase 1.3 percent during the second period of the 2012/13 ski season, defined as January 1 through February 28, compared to the same period last year.

After a slow start to the season, the second period brought welcome regular snowfall throughout the state and saw skiers turning out in greater numbers,” explained Melanie Mills, President and CEO Colorado Ski Country USA. “There was lots of pent-up-demand after a dry start to the season and all three holidays during the second period, New Year’s, MLK Weekend, and President’s Weekend, performed well.”

Consistent snowstorms that materialized after the first of the year created a boost in visitation but failed to nudge season-to-date skier totals ahead of the same point in time last season. For the 2012/13 season to date, visitation at CSCUSA resorts was down 4.2 percent compared to the same time last season, defined as opening day through February 28. “While season-to-date numbers haven’t caught up with last year yet, guests are visiting resorts and taking advantage of all they have to offer as resorts are seeing increased spending in restaurants, ski school, shops and other ancillary businesses.

Colorado has a solid two months left in ski season and resorts are optimistic for a favorable spring. “Spring break business is encouraging, as are lodging numbers, and the Easter holiday is well positioned for late season visitors,” said Mills.

While spring is a popular time for CSCUSA resorts with skiers and snowboarders taking advantage of what Colorado skiing offers this time of year: snowy conditions, sunny afternoons and bluebird skies; it is important that skiers and riders remember to practice safe behavior while on the slopes. Knowing and following the nationally recognized Your Responsibility Code is key to skier and rider safety on the slopes. Referred to simply as The Code, it is comprised of seven principles that collectively outline on-mountain skier etiquette and safe skiing practices. Responsibilities within The Code include: always stay in control, people ahead of you have the right of way, don’t stop where you obstruct a trail or are not visible from above, whenever merging into a trail look uphill and yield to others, always use devices to help prevent runaway equipment, observe all posted signs and warnings, keep off closed trails and out of closed areas, you must have the knowledge and ability to load, ride and unload lifts safely.

Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.

About Colorado Ski Country USA

Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 21 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook.