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Eldora is Now Epic

Press Release
BROOMFIELD, Colo. – March 12, 2013 –Vail Resorts (NYSE: MTN) announced today that it has teamed up with Eldora Mountain Resort to give Colorado skiers and snowboarders unlimited, unrestricted access to Eldora on the industry’s best-selling season pass—the Epic Pass—for the 2013-2014 winter season. The Epic Pass now features nine world-class resorts across three states and access to 25,080 acres, 35 bowls and 33 terrain parks at Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado and Heavenly, Northstar and Kirkwood in California and Nevada at $689 for adults and $359 for children (ages 5-12).

Also new this year, Vail Resorts is offering the “Keystone A-Basin Pass”, which features unlimited access to two of the closest mountain resorts to the Front Range and some of the best terrain at $279 for adults and $199 for children (with limited holiday restrictions), only $100 more than the cost of a four-pack ticket.

“We are thrilled to offer Eldora Mountain Resort as part of next season’s Epic Pass for Colorado skiers and snowboarders. Adding Eldora to our already robust offering of mountain resorts on the Epic Pass gives Front Range skiers and snowboarders the greatest choice of resort access for the best value in the ski industry. Now our guests have several options to ski close to home, at six iconic resorts in Colorado as well as enjoy a trip further West to our three additional world-class resorts in Lake Tahoe,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. “All of Vail Resorts season passes provide our guests the flexibility to choose what pass product is right for them based on which resorts they prefer and how much they plan to ski and ride next season. We encourage all of our guests to purchase their passes in the spring to take advantage of the lowest guaranteed price for the next winter season.”

The following is a guide to help skiers and snowboarders choose the best season pass options for them, based on how much they plan to ski and ride and where. All passes are available for purchase at www.epicpass.com.

Vail Resorts 2013-2014 Season Pass Options for Colorado Skiers and Snowboarders

  • The Epic Pass™: Now including unlimited access to Eldora. Ski as much as you want, whenever you want at $689 for adults and $359 for children (ages 5-12). Unlimited skiing or riding at nine resorts including Vail, Beaver Creek, Breckenridge, Keystone,  Arapahoe Basin and now Eldora in Colorado, and Heavenly, Northstar and Kirkwood in Lake Tahoe. No restrictions. At this spring rate, the Epic Pass pays for itself in just over five days.
  • The Epic Local Pass™: Perfect for people who can navigate a few more restrictions. The Epic Local Pass at $529 for adults and $269 for children (ages 5-12) offers unlimited and unrestricted skiing to Breckenridge, Keystone and Arapahoe Basin with limited restrictions at Heavenly, Northstar and Kirkwood, and 10 days at Vail and Beaver Creek with several holiday restrictions. At this spring rate, the Epic Local Pass pays for itself in just over four days. New this year, a discounted rate is also offered for college students at $479 (proof of 12 credit hours is required). Access to Eldora is only included on the Epic Pass and not included on the Epic Local Pass.
  • Summit Value Pass™: Perfect for people who only plan to ski or ride Summit County. The Summit Value Pass pays for itself in less than four days and is a great option for people who only plan to ski or ride the best resorts in Summit County. The Summit Value Pass is available at $439 for adults and $219 for children (ages 5-12) and provides unlimited, unrestricted access to Keystone and Arapahoe Basin, as well as access to Breckenridge with limited holiday restrictions. Pass holders can purchase access to Breckenridge on restricted days for $52 per day. The Summit Value Pass pays for itself in less than four days.
  • New Keystone A-Basin Pass™: The best deal for unlimited skiing in Colorado. At $279, the Keystone A-Basin Pass includes unlimited access to Keystone and Arapahoe Basin with limited holiday restrictions. At this spring rate, the Keystone A-Basin Pass pays for itself in less than three days and is just $100 more than this season’s price of a four-pack ticket.

 

Pay $49 Down Now and Lock in the Lowest Price Along with Six Buddy Tickets
Vail Resorts is making it as easy as possible for guests to lock in the lowest guaranteed pass prices with a $49 down payment now and the remaining balance due in mid-September 2013. Season pass holders also will receive six discounted single-day lift tickets, or “buddy” tickets, to ski with family and friends. The lowest guaranteed 2013-2014 season pass prices and the six buddy tickets are only guaranteed through April 14, 2013. After April 14, those who purchase a season pass will receive only two buddy tickets.

Season Pass Insurance Option: Protect Your Pass Investment in the Event of Unexpected Circumstances
Vail Resorts encourages guests to purchase pass insurance. All of the Company’s season pass products are non-refundable and non-transferrable; however, pass insurance covers pass holders in the event of unexpected circumstances including sickness, injury and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies to all season passes as well as the Epic 7-Day and Epic 4-Day valid for the 2013-2014 winter season.

Season Pass Auto Renewal Program
The Vail Resorts Season Pass Auto Renewal Program is the most convenient way to automatically renew your season pass every year while guaranteeing next season’s lowest price. The program is valid for all Vail Resorts season passes, excluding college and certain senior passes and automatically charges $49 down to a credit card each spring, with the remainder charged in the fall. Customers must opt-in to the Auto Renewal Program and may cancel their enrollment at any time prior to the following spring when the $49 down payment is charged.

Special Pass Holder Benefits
All Vail Resorts season pass holders will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2013-2014 winter season.
Skiers and snowboarders who purchase their passes this spring will also receive special benefits for this summer 2013, including access to sightseeing gondola rides.