Web Study Shows E-Commerce Sales Down 3% Over Holiday

ComScore, a global internet information provider, reported Tuesday, Dec. 30 that holiday season retail e-commerce sales were down three percent over a period beginning Nov. 1 and ending Dec. 30, according to a press release on the company’s Web site. The decline marks the worst season in online sales recorded by comScore since it began studying the market in 2001, according to the release

“The growth rate for Q4 2008 to date compared to the same period a year ago will end up looking marginally worse than the holiday season results. For the period of October 1 – December 28 compared to the same calendar days in 2008, e-commerce spending is down 4 percent to 36.8 billion. The fourth quarter of 2008 will also mark the first full quarter to record a negative growth rate since comScore began tracking e-commerce.”

To read the entire report, click HERE.