The TransWorld Snow Conference is less than three weeks away and due to popular demand we’ve extended registration through Sunday, February 24. Here’s a look at the full line up of educational speakers, new initiatives, informative discussions, on hill networking, and a boardercross to win exclusive SIA data and reports.
Register NOW at snowconference.com. Email mike.lewis@transworld.net with any questions.
2013 TransWorld Snow Conference Daily Schedule
TUESDAY, MARCH 12 |
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| 12:00-5:00 p.m. |
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| Click here for Sun Valley Resort map | ||
| 6:00-7:00 p.m. | Welcome Reception and Cocktails @ Sun Valley Lodge Dining Room (2nd Floor) | |
| 7:00-8:00 p.m. | Dinner | |
| 8:00-9:00 p.m. | What’s Next | |
| Doug Palladini, Vice President of Global Marketing, Vans | ||
| 9:30 p.m | Welcome Party @ Sun Valley Inn Pool | |
WEDNESDAY, MARCH 13 |
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| 8:15 a.m. |
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| Click here for Sun Valley Guided Tour and Park Options | ||
| 9:00 a.m.-1:30 p.m. | Freeride | |
| Breakfast and Lunch on your time with Sun Valley card | ||
| Click here for breakfast & lunch options | ||
| • ALL MEETINGS ARE IN THE BOILER ROOM | ||
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| Click here for Sun Valley Resort map | ||
| 2:00-2:45 p.m. | 2013 TransWorld Snow Conference Introduction & Update Hosted By Mike Lewis |
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| Discuss the Snow Conference Committee’s efforts over the past year and introduce three proposed new initiatives: |
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| 1. Targeting Learn to Ski And Snowboard Month & Bring A Friend in the snowboard market. |
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| Ski Utah’s Raelene Davis and LTSS’s Mary Jo Tarallo | ||
| 2. Work with Protect Our Winters on providing a clear, concise message to the industry. |
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| Protect Our Winters’ Chris Steinkamp and Aspen’s Christian Knapp. | ||
| 3. Create a working group to look at the feasibility of moving the buying cycle back to better align with the snow season. | ||
| Mike Lewis and Kelly Davis. | ||
| 2:45-3:45 p.m. | What’s Next On The Economic Horizon & Its Impact On Snowboarding Peter Philips, Professor of Economics, University of Utah |
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| 3:45-4:00 p.m. | Break | |
| 4:00-5:00 p.m. | China Rising: Breaking Into Snowboarding’s Next Frontier | |
| Miriam Davis, Director, Core Power Asia | ||
| 5:00-6:00 p.m. | Debate/Discussion: Has Snowboarding Really Lost Its Edge? | |
| Nate Fristoe, Director of Operations, RRC Associates & Kelly Davis, Director of Research, SnowSports Industries America (SIA) |
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| 6:15 p.m. | Cocktail Reception/6:30 p.m. Dinner @ Sun Valley Lodge Dining Room (2nd Floor) |
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| 9:00 p.m. | Afterparty @ The Bowling Alley (Sun Valley Lodge, 1st Floor by the Spa) | |
THURSDAY, MARCH 14 |
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| 8:15 a.m. |
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| Click here for Sun Valley Guided Tour and Park Options | ||
| 9:00 a.m.-1:30 p.m. | Freeride | |
| Breakfast and Lunch on your time with Sun Valley card | ||
| Click here for breakfast & lunch options | ||
| 11:00 a.m.-1:30 p.m. | Boarder Cross Challenge | |
| Click here for Sun Valley Guided Tour and Park Options | ||
| 2:00-3:00 p.m. | The State Of The Snowboard Market—Sales Trends, Demographic Shifts, And A Look At What’s Next |
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| 3:00-3:45 p.m. | Panel Discussion: Off-Snow Parks & Feeder Programs— Collaborating To Increase Participation |
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| Jeff Boliba, VP of Global Resorts, Burton Snowboards; Joe Hession, Founder, SNOW; Bob Holme, Youth Marketing Manager, Terrain Park and Bike Park Operations Manager, Winter Park |
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| 3:45-4:00 p.m. | Break | |
| 4:00-5:00 p.m. | Are You Future-Market Ready? | |
| Andrea Kates, Founder of The Business Genome Project & Best Selling Author | ||
| Practical insights you can use right away to shift from conventional tools like the SWOT analysis to more dynamic skills like “trendification,” “customerization,” and cross-industry insight integration. | ||
| 4:15-6:15 p.m. | Round Table Discussion: Finding Your Next. | |
| Break out groups focused on creating the future of your business and the sport by leveraging ideas from other industries. |
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| 6:15 p.m. | Cocktail Reception/6:30 p.m. Dinner @ Sun Valley Lodge Dining Room (2nd Floor) |
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| 9:30 p.m. | Afterparty @ Sun Valley Inn Pool | |
FRIDAY, MARCH 15 |
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| Breakfast on your time with Sun Valley card | |
| Click here for breakfast & lunch options | |
| Freeride & Departure | |
| 11:00 a.m.-1:30 p.m. | Boarder Cross Challenge |
| Click here for Sun Valley Guided Tour and Park Options | |
CATEGORIZED: Features, Snow Conference, snowboarding
TAGS: Snow Conference, sun valley, transworld snow conference
TAGS: Snow Conference, sun valley, transworld snow conference
