Complete TransWorld Snow Conference Schedule Announced: Last Chance To Register!

The TransWorld Snow Conference is less than three weeks away and due to popular demand we’ve extended registration through Sunday, February 24. Here’s a look at the full line up of educational speakers, new initiatives, informative discussions, on hill networking, and a boardercross to win exclusive SIA data and reports.

Register NOW at snowconference.com. Email mike.lewis@transworld.net with any questions.

2013 TransWorld Snow Conference Daily Schedule

TUESDAY, MARCH 12

12:00-5:00 p.m.
Check-In & Registration @ Sun Valley Lodge Dining Room (2nd Floor)
Click here for Sun Valley Resort map
6:00-7:00 p.m. Welcome Reception and Cocktails @ Sun Valley Lodge Dining Room (2nd Floor)
7:00-8:00 p.m. Dinner
8:00-9:00 p.m. What’s Next
Doug Palladini, Vice President of Global Marketing, Vans
9:30 p.m Welcome Party @ Sun Valley Inn Pool

WEDNESDAY, MARCH 13

8:15 a.m.
Early Ups: Meet @ River Run Mountain View Room
for Early Bird Guided Mountain Shred
Click here for Sun Valley Guided Tour and Park Options
9:00 a.m.-1:30 p.m. Freeride
Breakfast and Lunch on your time with Sun Valley card
Click here for breakfast & lunch options
• ALL MEETINGS ARE IN THE BOILER ROOM
• ALL COCKTAIL RECEPTIONS/DINNERS
ARE IN THE LODGE DINING ROOM
Click here for Sun Valley Resort map
2:00-2:45 p.m. 2013 TransWorld Snow Conference Introduction
& Update Hosted By Mike Lewis
Discuss the Snow Conference Committee’s efforts over the past year
and introduce three proposed new initiatives:
1. Targeting Learn to Ski And Snowboard Month
& Bring A Friend in the snowboard market.
Ski Utah’s Raelene Davis and LTSS’s Mary Jo Tarallo
2. Work with Protect Our Winters on providing a clear,
concise message to the industry.
Protect Our Winters’ Chris Steinkamp and Aspen’s Christian Knapp.
3. Create a working group to look at the feasibility of moving the buying cycle back to better align with the snow season.
Mike Lewis and Kelly Davis.
2:45-3:45 p.m. What’s Next On The Economic Horizon & Its Impact On Snowboarding
Peter Philips, Professor of Economics, University of Utah
3:45-4:00 p.m. Break
4:00-5:00 p.m. China Rising: Breaking Into Snowboarding’s Next Frontier
Miriam Davis, Director, Core Power Asia
5:00-6:00 p.m. Debate/Discussion: Has Snowboarding Really Lost Its Edge?
Nate Fristoe, Director of Operations, RRC Associates & Kelly Davis,
Director of Research, SnowSports Industries America (SIA)
6:15 p.m. Cocktail Reception/6:30 p.m. Dinner @ Sun Valley Lodge Dining Room
(2nd Floor)
9:00 p.m. Afterparty @ The Bowling Alley (Sun Valley Lodge, 1st Floor by the Spa)

THURSDAY, MARCH 14

8:15 a.m.
Early Ups: Meet @ River Run Mountain View Room
for Early Bird Guided Mountain Shred
Click here for Sun Valley Guided Tour and Park Options
9:00 a.m.-1:30 p.m. Freeride
Breakfast and Lunch on your time with Sun Valley card
Click here for breakfast & lunch options
11:00 a.m.-1:30 p.m. Boarder Cross Challenge
Click here for Sun Valley Guided Tour and Park Options
2:00-3:00 p.m. The State Of The Snowboard Market—Sales Trends, Demographic Shifts,
And A Look At What’s Next
Kelly Davis, Director Of Research, SnowSports Industries America (SIA)
3:00-3:45 p.m. Panel Discussion: Off-Snow Parks & Feeder Programs—
Collaborating To Increase Participation
Jeff Boliba, VP of Global Resorts, Burton Snowboards;
Joe Hession, Founder, SNOW;
Bob Holme, Youth Marketing Manager, Terrain Park and
Bike Park Operations Manager, Winter Park
3:45-4:00 p.m. Break
4:00-5:00 p.m. Are You Future-Market Ready?
Andrea Kates, Founder of The Business Genome Project & Best Selling Author
Practical insights you can use right away to shift from conventional tools like the SWOT analysis to more dynamic skills like “trendification,” “customerization,” and cross-industry insight integration.
4:15-6:15 p.m. Round Table Discussion: Finding Your Next.
Break out groups focused on creating the future of your business
and the sport by leveraging ideas from other industries.
6:15 p.m. Cocktail Reception/6:30 p.m. Dinner @ Sun Valley Lodge Dining Room
(2nd Floor)
9:30 p.m. Afterparty @ Sun Valley Inn Pool

FRIDAY, MARCH 15

Breakfast on your time with Sun Valley card
Click here for breakfast & lunch options
Freeride & Departure
11:00 a.m.-1:30 p.m. Boarder Cross Challenge
Click here for Sun Valley Guided Tour and Park Options