Questions answered by Founder Kevin Sansalone
What are the three biggest trends you see shaping the market and what are you doing to meet them?
For goggles I think the three trends right now are big spherical lenses, clean looking cylindrical lenses and goggle/helmet compatibility. We are focusing on simple clean style and goggle/helmet compatibility with all of our Sandbox helmets. I think we nailed it for our first season with goggles.
For the upcoming season, what is your brand doing to differentiate itself?
It’s our first season with goggles so we are starting small with two styles that the core market kids are really into. It’s not a whole lot different but it’s focused and priced right for our target market.
What new technologies are you introducing to your line?
Our goggles feature an embedded anti fog which works really nice and doesn’t rub off like anti fog coatings.
What trends do you anticipate in the realm of graphics, themes, and colors?
Some brands have gotten pretty wild with colors and prints but we are keeping it simple with a classic matte black that has a soft touch finish, gloss white and our signature Sandbox Blue. Matching graphics and colors with our Sandbox helmets will be a goal for us moving forward.
What trends have you detected with regards to sales volume?
I always think your volume is in your staple styles and colors that’s why we have chosen to keep it simple for our first seasons offering.