SHOP THE FLOOR is a new online marketplace connecting brands and buyers from every fashion segment for discovery, collaboration and commerce. SHOP THE FLOOR extends face-to-face relationships online and provides brands with access to thousands of global buyers before, during and after MAGIC Market Week. With more than 60,000 buyers who attend MAGIC, 6,500 exhibiting brands and 78 years of experience uniting the two, SHOP THE FLOOR already has the greatest depth and breadth of engaged buyers and brands.
Each private digital showroom will be highly curated for the brand and optimized for commerce, and will feature the brand’s lookbooks, line sheets, brand campaign artwork, company description, logo, linkable contact information, product images and descriptions. All buyers on the platform have undergone a rigorous qualification process to ensure and update their retailing status.
SHOP THE FLOOR also empowers buyers to connect with brands through visual directory searchable by show, category, or brand. Buyers enter private virtual showrooms and preview product lines and merchandising ideas. The site will also enhance the buyers’ on-site experience at MAGIC, allowing them to build lookbooks, pre-set appointments, use maps to navigate the show more efficiently, and build a show list to organize a better experience onsite.