Hurley Celebrates Grand Reopening Of Lahaina Shop

By Mike Lewis
Thu, Feb 14 2013 6:17 am | Comments

VIEW: THUMBS ENLARGE

(image 1 of 24)

Early morning sun and early morning stoke went hand-in-hand at the first RMSS event of the year in Lahaina.

Lahaina, Maui was the place to be last Sunday…OK, Lahaina’s the place to be most days, but things were definitely popping last Sunday as Hurley celebrated the grand reopening of its store there and kicked off the first “Rip My Shred Stick” event of the season.

John John Florence and Carissa Moore paddled out with more than 50 local kids along with local Hawaiian Hurley teamriders Amion Goodwin, Kai Barger, Koa Smith, Evan Valiere and Joel Centeio. Rip My Shred Stick competitors had the chance to show off their surf talents while enjoying a day in the harbor with their favorite Hurley pros.

The festivities then turned to the reopening celebration at the Hurley store on Front Street, where the location was blessed in Hawaiian tradition and then opened to the local community and Rip My Shred Stick competitors.

“We really wanted to use the opportunity to create a fresh, focused retail experience for the consumer,” explains Hurley VP of Communications & PR Courtney Skiba. The goal was to create a more functional space to allow for seasonal storytelling all the while maintaining the store’s rich character and certain original features. With this in mind, we were able to keep the tin corrugated roofing, refurbished original wood and the surfboard collection on display while also creating and installing fixturing that allowed for mobility and creativity from season to season.”

With the backdrop the store has, Hurley revamped the store to take advantage of its location. Skiba adds; “Being in such a beautiful place, we were able to add a solid ‘wow’ factor: we removed the solid back wall to the store and installed an accordion folding door that when open, allows for unobstructed views of Lanai, Molokai and Lahaina Harbor.”

Leilani’s On The Beach supplied delicious pupus while attendees enjoyed John John’s new movie and were able to mix, mingle score autographs from Hurley teamriders. Both groms and grown-ups were all smiles, because as Hurley Lahaina store manager Dustin Barton put it, “a little bit of aloha goes a long way.”

Next time you’re out that way, be sure and swing by the Hurley store in Lahaina, Maui.