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Pacsun Launches Premier “Kendall & Kylie” Collection

Kendall and Kylie Jenners’ California-inspired fashion line available exclusively at PacSun stores and PacSun.com

PRESS RELEASE

ANAHEIM, Calif. (February 8, 2013)- Pacific Sunwear of California, Inc. (Nasdaq: PSUN) today launched “Kendall & Kylie,” a new fashion line designed and inspired by fashion darlings Kendall and Kylie Jenner. Available exclusively at PacSun, the premier collection features an assortment of on-trend young women’s pieces that reflect the optimism, creativity and diversity of PacSun’s California heritage.

“With their inherent sense of style and California roots, Kendall and Kylie Jenner have designed a collection that we are proud to offer exclusively at PacSun,” said Gary Schoenfeld, CEO of PacSun. “Joining an aspirational portfolio of authentic men’s and women’s brands, their line will further diversify and enhance our women’s offering with an assortment of looks that are a testament to Kendall and Kylie’s creativity.”

The debut spring collection of “Kendall & Kylie” reflects the fun, young and casual-yet-chic vibe of the Jenner sisters and features chambray button downs, chiffon tops, high-waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves. Now available at PacSun stores across the country and online at www.pacsun.com, the “Kendall & Kylie” collection ranges in price from$24.50 to $79.50.

“Designing an exclusive line for PacSun has been a dream come true for my sister and me,” said Kylie Jenner. “From concept to design, we really enjoyed the process of creating a fashion line that reflects our personal style! We’re so proud of the collection and excited to finally share it with our fans,” added Kendall Jenner.

The celebrity sisters will commemorate the launch with personal appearances at the PacSun store at Roosevelt Field Mall in Garden City, New York, on February 8 from 5 p.m. – 7 p.m., and at Garden State Plaza Mall in Paramus, New Jersey on February 9 from 1 p.m. – 3 p.m. Kendall and Kylie Jenner will be on-site to meet with fans, sign autographs and showcase their debut collection.  The first 300 fans at each location will be guaranteed a chance to meet with Kendall and Kylie. NOTE:  Due to the possibility of inclement weather in New York City and New Jersey, please visit www.pacsun.com/kendall&kylie for updates prior to event start time.

“Kendall & Kylie,” exclusively at PacSun, is the result of a collaboration with Majestic Inc., which currently manages such licenses as the House of Harlow 1960 line by Nicole Richie. Majestic’s Jenner agreement constitutes a new foray into fashion for young women.

For more information on personal appearances or the “Kendall & Kylie” collection, visit www.pacsun.com/kendall&kylie. To join the conversation, visit www.facebook.com/pacsun or www.twitter.com/PacSun and use the hashtag #kandk4pacsun.

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, “PacSun” or the “Company”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of February 8, 2013, the Company operates 644 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.