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The Nixon Blaster Honored with ISPO Award

PRESS RELEASE

Munich, Germany (February 7, 2013)- ISPO Munich, The world’s leading sports business trade show, has announced Nixon’s The Blaster as the winner of an award in the accessories category at the 2013 ISPO awards ceremony.

The Blaster marks Nixon’s introduction to mobile Bluetooth technology. A lightweight, mobile Bluetooth speaker with weather and shock resistance, The Blaster is made to withstand the elements.

Features include a shock resistant silicone exterior body, custom-tuned audio signature, 18-hour battery reserve and the promise of bigger, better, louder sound.

ISPO invited an elite jury of international experts in product development and sporting goods who recognized The Blaster as a standout amongst numerous applicants. Evaluated according to the criteriaof innovation, design, and function, The Blaster made a bold statement that set itself apart with its virtually indestructible exterior, modern design and custom construction signature to Nixon design.

“The Blaster is a true reflection of seeing our ‘team-designed, custom-built’ focus at work through product and design,” stated Nixon co-founder, Chad DiNenna. “The Blaster was realized and developed through the experience of our team of athletes and artists. We created The Blaster with this in mind and what resulted was a product that elevates the experience of what we do, wherever we do it.”

The Blaster will be available in stores May 2013.

About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods, and custom audio products. For more information, please visit:Nixon.com and Facebook.com/Nixon.