Millennium Three Snowboardings Brand Manager Ronnie Tambourine goes over the 2013/2014 snowboard boot line.
What overall trends are you seeing in the boot market?
This crazy futuristic color scheme… black for guys and white for girls! I know, right?!
Has your approach to lacing systems evolved in the past few years? If so, how?
It seems you have to have at least 1 speed lace option in the line but outside of that, we still tie bows.
What trends do you anticipate in the realm of graphics and colors?
We always try to merchandise our lines (boards, boot & bindings) together, so we won’t be straying too much from that model.
Have you seen any new trends in market segmentation?