While on our recent European tour of Bright, Shop’s 1st Try, and to participate in the ISPO Awards jury, we took a detour to Sendlinger Straße, one of Munich’s oldest shopping zones, and home to many of the city’s action sports retailers. Bordered on one end by the historic Sendlinger Tor city gate and on the other by the Marienplatz square, home to Munich’s city hall, the Rathaus, and its famed Glockenspiel clock; the zone not only boasts today’s hottest gear, but some of history’s most impressive architectural styles.
We popped in to Planet Sports‘s three doors, Volcom, Quiksilver, and The North Face‘s outlets, which are all located within a couple blocks for a look at what’s moving in Munich. We were greeted by a staccato of sales signs, which are becoming the bain of European action sports retailers. According to numerous brands and shop owners we spoke with, consumers have become trained to wait for early January price cuts and rarely purchase snow gear at full pop, an issue the industry is wrestling with.
That said, shops like Planet Sports and Blue Tomato are performing well as evinced by their growth. Planet Sports recently closed a discount outlet shop in the district to open a new hardgoods-only location, just for snow and surf, several blocks away, and it’s performing well.
Here’s a look at what’s trending and some interesting merchandising ideas from across the pond: