PRESS RELEASE - Oakley, Inc. today announced a new addition to the company’s Global Women’s Snowboard Team: three-time Winter X Games gold medalist and U.S. Olympic-hopeful snowboarder Jamie Anderson. Jamie believes in the superiority of Oakley’s sport performance eyewear and entrusts her vision to Oakley as she embarks on her mission to defend her Winter X Games 16 women’s snowboard slopestyle gold medal and qualify for the top spot on the Women’s U.S. Snowboard Team for the 2014 Winter Olympics in Sochi.
“Oakley has a long standing history in action sports and as a brand we pride ourselves on driving progression in the industry with innovative, game changing products,” said Patrick McIlvain, Oakley VP Global Sports Marketing. “We look for athletes who have that same drive to be at the forefront of their sport and Jamie has always impressed us with her raw talent and ability to conquer any terrain. She has been a dominating force in women’s slopestyle riding for years and we are proud to welcome her into the Oakley family.”
“I have always wanted to work with Oakley,” Jamie said. “The team is phenomenal – ski, snow, women’s, men’s – I’ve always been inspired by what they’re creating and the projects they’ve done. I’ve also always known how amazing their lens technology is and how respected their whole marketing team is, so it feels great to be connected with such a solid crew. It seems like it’s been a long time coming, but it always happens when the time is right.”
Oakley has long been recognized for the superior optical quality of their eyewear. Jamie will benefit from wearing Oakley goggles with High Definition Optics® (HDO®) offering stunning clarity while maximizing peripheral and downward view when she snowboards. Off the hill, the Women’s Active Collection combines technological advancements including HD Polarized® lenses for optimum clarity and Unobtanium® nosepads to prevent slipping, with stylized frames for a line of eyewear that enables athletic women like Jamie to be powerfully protected and beautifully decorated at the same time.
Born and raised in South Lake Tahoe, Nev., Jamie first learned to ride at the age of nine before joining the Sierra at Tahoe team shortly thereafter. She is a three-time World Tour Champion, six-time X Games medalist, 2011 Dew Tour champion and holds the record for youngest winner in X Games history. She comes to Aspen this year off of a dominating 2012 season in which she finished on the podium in eight of 10 events, including gold medals at X Games and X Games Europe as well as every stop on the 2012 Burton Global Open Series. Watch for her gold medal-defending performance this afternoon,January 26, 2013, in the Winter X 17 women’s snowboard slopestyle competition from 4:00 to 6:00 PM EST.
Visit Oakley.com to learn more about Jamie Anderson and the company’s latest advancements in women’s-specific eyewear.