PRESS RELEASE: Encinitas, CA – December 19, 2012 – RAEN and Deus ex Machina have paired up for a limited edition co-branded eyewear collaboration that honors each brand’s intrinsic value to create authentic, innovative product. For more than a year, the two classic driven, boutique brands, have worked together to deliver multiple creative projects. As two brands with such a unique yet similar style, it seemed like the natural next step for the two to come together to craft an eyewear collection that embodied the modern design of both brands.
For the collaboration, Deus chose three RAEN eyewear styles – the Lenox, Squire, and Underwood – that conveyed a rugged yet defined demeanor. RAEN paired each with a classic matte woodgrain acetate finish exclusive for this collection. Each handmade piece of eyewear will feature Optics by Carl Zeiss lenses and custom etched Deus logo details. The limited edition exterior packaging features a motorcycle print designed by Deus Creative Director Carby Tuckwell, as well as a custom eyewear sock and optics case for additional carrying protection.
To celebrate the eyewear collaboration, Deus and RAEN will host a launch party with renowned Thalia surf shop at 6PM, Dec. 20, 2012, at the Thalia Hideout in Dana Point CA. RSVP at http://on.fb.me/TYrbpz.
The RAEN x Deus ex Machina Lenox ($92), Squire ($117) and Underwood ($132) are available now at http://raenoptics.com, the Deus ex Machina concept store in Venice Beach, Calif., and at select boutiques worldwide.
For more information on RAEN, go to http://raenoptics.com, and to find our more about Deus ex Machina go to http://deuscustoms.com/.