OFFICIAL PRESS RELEASE – The Keep A Breast Foundation has partnered with Fox and Unite the United to present Shot In the Pit, a fundraising initiative through Keep A Breast’s Music For Awareness program. Combining art, photography, music, and philanthropy, Shot In the Pit is a touring exhibition featuring band photos from the legendary summer music festival Vans Warped Tour® taken by photographer Erin Caruso. The exhibitions take place at five venues from New York to Los Angeles beginning October 21- December 4, 2008.
“Though the primary focus of the Vans Warped Tour is about having fun, the presence of organizations such as Keep A Breast gives our fans a chance to learn something that could eventually save their lives,” said festival founder Kevin Lyman.
As the Pit Reporter from Vans Warped Tour, Caruso was up close and personal with the bands on the road. From her photo sessions this summer, she has donated over 45 images to the Keep A Breast Foundation. Unite the United will facilitate an online auction of images from the exhibition alongside music memorabilia and celebrity breast casts including Katy Perry beginning November 26. One hundred percent of the proceeds generated from the touring exhibition and the online auction will be donated to the Keep A Breast Foundation’s youth awareness and outreach efforts.
Bands currently involved in the exhibition include: Katy Perry, From First to Last, Paramore, Story of the Year, Shwayze, 3Oh!3, Jacks Mannequin, Mayday Parade, Angels and Airwaves, Gym Class Heroes and All Time Low, to name a few.
According to Tom DeLonge, singer from Blink-182 and Angels and Airwaves, “Never before has a non-profit organization touched me like Keep A Breast. Like millions of others, I have been plagued by the devastating affects of breast cancer hitting not one, but multiple members of my family. Most recently, my aunt Theresa was diagnosed with breast cancer. It is extremely painful to sit and watch, helplessly praying for a life to be saved from an unrelenting, unseen force.”
Keep A Breast launched the Music for Awareness program earlier this year, challenging musicians and promoters to step out of the box and make a difference through benefit concerts supporting the Keep A Breast Foundation’s youth outreach efforts. This program provides bands with a unique way to inspire fans and increase breast cancer awareness and prevention.
“The Keep A Breast Foundation approaches younger people with a message that’s not scary or intimidating, but still very powerful,” said Jim Anfuso, Director of Marketing of Fox. “We were drawn to the Music for Awareness Campaign and the Shot In the Pit shows because it provided us with an opportunity to get involved and raise awareness in a way close to Fox.”
About Keep A Breast
The Keep A Breast Foundation is a 501 (c) (3) non-profit organization whose mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. For more information, please visit www.keep-a-breast.org.
About Unite the United
The Unite The United Foundation is a charitable organization founded by the producers of the Vans Warped Tour and the Rockstar Taste of Chaols Tour with a mission to encourage fnas, artists and industry leaders from the music, touring and lifestyle worlds to come together through charitable contributions, events and volunteer efforts in order to work toward a positive change in our national community. For more information on UTU, visit www.unitetheunited.org.
KEEP A BREAST “SHOT IN THE PIT” EXHIBITION SCHEDULE
Irvine: December 4th 6pm – 10pm
Fox Head, Inc.
1621 Alton Parkway
Irvine, CA 92606
Performances by The Feelings Mutual (ex- Hot Like A Robot), Halos, and DJ Nathanetics
RSVP mandatory: www.keep-a-breast.org/rsvp