SNL Communications has signed the ocean lifestyle Brand OluKai footwear.
(Orange County, CA) – December 11, 2012 – SnL Communications, the boutique public relations agency that pioneered fashion and action sports PR on the west coast nearly 25 years ago, has signed OluKai, the premium ocean and lifestyle brand that celebrates and supports the ocean and cultures that surround it. A partnership made in heaven, SnL will focus on building brand awareness and excitement, or Aloha, through the sharing of the OluKai ‘Ohana.
Founded in 2005, OluKai was conceived from a desire to create a better class of products for the life in and around the water. Headquartered in Orange County, California, the company also has offices in Portland, Oregon and Hawaii. By combining its island heritage with technical
footwear expertise, OluKai strikes the perfect balance between comfort and fashion, work and play, luxury and performance. The literal
translation of ‘Ohana is “family”, but its meaning is much deeper. It’s the Aloha shared among people with a common purpose. The OluKai ‘Ohana encompasses everyone who touches the brand – craftsmen, artisans, designers, sales teams, retailers, customers – as
well as the culture that inspires it.
SnL Principals’ Karen Schneider and Staci Levine will be overseeing all publicity for the brand. Levine says, “Bringing OluKai into the SnL family helps further solidify our agency’s expertise in the footwear market and also allows us to tap into our action sports, fashion and outdoor backgrounds to succeed in positioning them as a sought-after lifestyle brand.”
The agency has also recently added Suss Design and Taos Footwear to its growing client roster, and is excited to be part of taking these fashion and lifestyle brands to a new platform of exposure. Through thoughtful and engaging media campaigns, SnL Communications carefully
crafts unique and compelling ways to promote all of its clients.