The UK’s only action sports and lifestyle trade show, The Ledge, is returning to London’s Olympia exhibition center January 25-27, 2013. Launched in January 2012, The Ledge has 250 brand slated to exhibit at the show, including DC, Osiris, etnies, and Element, among many others.
“The Ledge is the perfect show for me to catch up with business, as well as friends, in a relaxed and informal atmosphere. It’s what UK skateboarding has lacked for a long time,” said Vans Skate Team Manager, Nic Powley.
Read on for more:
Not since the heady days of TBC has London been able to boast a tradeshow that serves as a legitimate and credible platform and has the potential to rival the big European shows. Others have come and gone but this past year has seen The Ledge at London’s Kensington Olympia stake a claim to being the show that just might step up to the plate and this January 2013 show will support this claim further.
As well as exhibiting a throng of the very best action sports and skate brands September 2012 saw the launch of the highly anticipated Streetwear Village. Created to enable streetwear brands to thrive within their own unique environment, those in the Village beneﬁt from a retail crossover with the more action sports brands and vice versa. With Streetwear one of the biggest growth sectors in menswear, for January 2013 the Village will again provide a swish upmarket feel, comfortable and stylish settings, soft hip hop vibes and plenty of order writing space.
With brands such as King Apparel, HUF, Rook, WESC, Dickies, Analog, Makia, DGK, Diamond and Gravis showcasing the more established international brands, the show also uniquely is the ﬁrst of its kind to provide an affordable yet effective platform for the gamut of emerging brands across Europe and the UK. Smaller streetwear ‘stalls’ are provided at a cost effective rate so that these brands can get out to the buyers and conversely it offers a one stop shop for those looking to tie up their normal seasonal business as well as check out the best of the more ‘unknown’ brands all under one roof.
The show continues to grow, develop and gain momentum season on season with over 250 action, streetwear, sport, skate and lifestyle brands exhibiting. Visitors, buyer and exhibitors can enjoy the plethora of entertainment available – from breakdancing and live grafﬁti to the exhibitor’s mini ramp skate comp, sponsored by Osiris and Sidewalk which sees the shop teams go head to head on the mini ramp and over the gap to win a selection or prizes as well as £500 for the best trick.