The votes have been counted and Dustin Anderson has been awarded Northwest Rep of the Year 2012. This is the second time that Anderson has received the Rep of the year award, taking the title for the first time in 2009.
We caught up with Anderson, who represents RVCA, Ashbury and Nike Snowboarding to name a few, to get his thoughts on what it means to be a solid rep and the highs and lows of 2012.
What’s the name of your sales agency and what brands do you represent?
I currently do not have my own agency, but will be setting up my first LLC soon. I currently represent Nike Snowboarding, Ashbury Eyewear, RVCA Clothing, HOWL Ltd., and Slash By Gigi Snowboards. I receive some amazing support from all of my brands, whether it be in-house or regional. I also rely on help from a stellar group of northwest shredders like Joey Bruce, Charlie Tremblay, and “Bear” Lyons to name a few.
How long have you been repping and how did you get into it?
I have been repping since 2003 and it basically found me, as it has for several other New Mexicans that have found their path in the snow industry. I think we all worked so hard to enjoy the snow/mountain lifestyle that we had to stay involved to be able to “live the dream.” I owe many of my opportunities and learnings to great individuals like Scott Keating, Sasha Dietchi-Cooper, and the Bowes’ to name a few on the sales side.
What’s the most rewarding thing about working with your brands and retailers?
I feel very rewarded to be working with all of my brands. They consist of an amazing, eclectic mix of fashion, art, design, and technology. I get to see what happens on the larger side of business with Nike and how a growing category within the brand can benefit from long developed technology and create new energy among the greater company. I get to learn about artists and fashion trends with RVCA and their amazing design and marketing teams. I also get to work with some awesome people at the very ground level with home grown and rider owned companies like Ashbury, HOWL, and Slash by Gigi. Best of all is that all of these brands are largely involved in skating, surfing, and snowboarding, so I am immersed in the things I love all day, every day. On the retailer side, I have met gotten to know people that are now some of my favorite people in the northwest and beyond. I love that I get to go visit, call, and do business in general with such great people. I can’t even begin to describe how many amazing people I get to associate with in my work travels.
What’s your philosophy on your role?
I have always tried to be very involved with each of my retailers. I try and make the things that are important to my retailers important to me. Being the middle man between the retail floors and the brands is such an important thing for our industry. There are so many great ideas coming from both sides of the business that need to be shared. I feel if we are paying attention to the shops and bringing the stuff to them that they need, the brands will grow.
Why do you think your retailers nominated you for this?
I hope that it’s because they trust me and because I am always looking out for their best interests. Yeah, I need to sell stuff at the end of the day, but I want it to be the right stuff that will help them be more successful and help to get customers to their doors.
What do you think makes you excel in this role?
I have a very understanding fiancé who realizes how much my time on the road means for my brands. That and I truly enjoy the brands, products, and people I get to work with.
What have been the biggest highlights and lowlights of 2012?
Highlights included some amazing shredding around the northwest, taking third place in the Dirksen Derby, picking up my new board line Slash by Gigi, and getting engaged to the beautiful Xandy Black on a heli trip in Haines, AK. Lows were the passing of Tom Simms, Sarah Burke, and some beloved Northwest snow enthusiasts and industry professionals. Also, seeing one of our Northwest retailers, Boardsports, shut their doors.
This year was another tough one for core retailers. How do you support your core accounts specifically?
I just really always try to be there to help on whatever front I can. If I am in the store, I try to be selling for them. If I am supporting an event, I bring whatever I can to help add to the stoke for them. If they have problems internally with my brands, I try and help find resolutions so everyone can go back to buying, selling, and enjoying our lifestyle.
What are your predictions for 2013?
I have high hopes! Some resorts are opening up for the holidays throughout the northwest and Rockies, so things are going to start ramping up. Participation is infectious and I think we are in for some winter fun across the country.
Anything else you’d like to add?
Wow! This is amazing! I thought I would be a one hit wonder when winning this the first time around in 2009. I am truly honored and appreciate the northwest voting for me. Thanks so much for this award and See you on the snow!