The promotion, which will be in full effect during the week of December 3-9, will see SNOCRU donate $1 to Protect Our Winters every time the app is downloaded. The snow-specific app, which is free for Iphones and Androids, allows riders to connect with each other, chat, check snow conditions, track runs, speed, distance, and elevation, and locate nearby restaurants, ATMs, or gas stations. By supporting the app next week, POW will also gain momentum to continue its work educating others on protecting the environment and global warming.
We caught up with SNOCRU Founder Ed Lewis to find out how the partnership came about, how the app has been received by the snow community, and what we can expect from the partnership in the future.
How did this deal come about?
SNOCRU donated $2,000 last year to POW and Executive Director Chris Steinkamp said he’d do a little SNOCRU push for us, so this is what we came up with. SNOCRU will donate a minimum of $2,000 to POW annually. This is this year’s way of donating.
How much money are you hoping to raise?
I was hoping we would raise $2k to $3k— maybe more.
How many members do you have these days?
What kind of apps?
GPS tracking apps for eight different resorts.