Upstarts: Forsake Footwear Launches On Kickstarter

New footwear brand Forsake has launched a Kickstarter campaign for its “All-Weather Kicks” and has exceeded $30K in the first 24 hours of going live. Here’s more from the Boston-based brand:

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Boston sneaker start-up Forsake debuted its line of all-weather footwear Monday on Kickstarter in an effort to raise $100k to support the first wave of mass production. The 38-day campaign, which ends December 20th, offers potential backers the chance to pre-order shoes for delivery in early 2013. If successful, the team will use the early interest to help launch a Fall 2013 retail debut. Success looks likely – Forsake exceeded $30k in pledges within the first 24 hours of the campaign.

Co-founders Jake Anderson and Sam Barstow, both outdoor enthusiasts and avid skiers, credit their time working at resorts in Montana and Utah for inspiring them to build outdoor footwear that can be used in a variety of settings. “We wanted to bridge the gap between your favorite pair of kicks and more heavy-duty boots or trail shoes,” says Anderson. Their shoes combine technical performance features with clean, urban styles, resulting in a versatile product line that feels at home in both casual and rugged environments. 

Over the past year, the team has been promoting their product line by exhibiting at tradeshows and producing a series of online videos. And to illustrate their request to help get their idea off the ground, they took to the air to add a twist to a standard concept. “Every startup has an ‘elevator pitch,’ but we wanted to do something a little bit different,” explains Barstow. The result is a video that features Barstow making his pitch while freefalling from 14k feet. With the first 200 pairs of shoes selling out in only a few hours, the pitch seems to be working. 

To develop their products, the company partnered with a top-tier footwear manufacturer based in Taiwan whose client list includes Nike, Timberland, and The North Face. Anderson and Barstow travelled to Asia in January to tour the facility and confirm final prototypes. If the Kickstarter campaign is successful, they will begin mass production in March with shoes delivered to customers in April. Check out the shoes and video here.