Rolling up on 20 years in the action sports retail business, Ottawa, Canada’s Top Of The World is no amateur when it comes to selling a skate deck, marketing up-and-coming brands, and zeroing in on key trends within the market. With a single 3,500-square-foot location on Rideau Street, the shop has been a staple for its local skate community since 1993, and has no plans to slow up anytime soon.
Collectively, Owners Corey Hackett and Eric Dionne have experience in sports business, graphic design, small business management, and marketing, and the two are using their skills effectively to drive business at the shop. Their most recent —and one that is receiving increased attention moving into 2013—is creating and launching an e-commerce platform, which will undoubtedly take their already successful business to the next level.
We caught up with Top of the World’s Hackett and Dionne to learn more.
What are your top three most profitable product categories?
Footwear, apparel, hardgoods.
Percentage of inventory dedicated to hardgoods? 25%
Percentage of inventory dedicated to men’s apparel? 20%
Percentage of inventory dedicated to women’s apparel? 10%
Percentage of inventory dedicated to junior’s apparel? 5%
Percentage of inventory dedicated to accessories? 10%
Percentage of inventory dedicated to footwear (incl. sandals)? 30%
What has been the single best-selling brand over the past six months?
Vans, without a doubt.
Who are the top three reps that service your store and what makes them special?
If you’ve stayed the night in our rep room then you can consider yourself one of our favorites. (Rob Madil you’re dead to us…)
What is your overall impression of the local market over the past six months?
The market’s moving—summer was strong , emerging brands like Penny are trending, skateboarding is holding steady and longboarding is growing at a rapid pace.
What store, or stores, are your closest competition?
With 20 years under our belts and being located just a block away from a mall, we’ve seen competitors come and go. Between other independent shops and mall/chain stores we’ve always tried to welcome the challenge and find that it keeps us on our toes and pushing to keep the business thriving.
Overall expectations for your business over the next 6-12 months?
Our two major pushes for the upcoming year areto get our e-commerce site up and running and to finalize our 20-year anniversary skate video.
Is your shop altering the way you buy for 2013?
Every season is different. With changing trends and the influx of new brands you have to be open to mixing things up. With easy access to everything these days, you have to be on top of what the customers have put on their NEEDS and WANTS list for that season.
Is your shop working closer with any particular brands?
We just recently teamed up with Nixon and built a custom cash area. We also have a designated Vans section in our shoe room and Quiksilver has a build out. Not to mention we have been scheduling window displays to individual brands on a monthly basis.
Top of the World
158 Rideau Street, Ottawa, ON, K1N 5X6, Canada
(613) 237 – 4797