Laird Hamilton Partners With Nidecker On New StandUp Brand

Laird Hamilton and Nidecker have teamed up to launch a new brand, Laird StandUp, which will center around a collection of stand up paddle boards.

Bellingham, WA and Malibu, CA (September 19, 2012) – Laird Hamilton and Nidecker are excited to announce a new partnership to develop stand up paddle boards, as well as the launch of a new brand: Laird StandUp.

“Partnering with Nidecker is a very exciting prospect. I was impressed by their long history of technological innovations, and I knew they would be the perfect choice to help me produce the world’s best line of stand up paddle equipment,” said Laird. Nidecker CEO, Henry Nidecker, was equally enthusiastic, “Laird is a singular athlete, a once-in-a-generation talent. Nobody knows surf and paddle boards like him. We are very pleased to be working with him on this new project.” But Laird is not the only first-class waterman involved in the project. The initial board line is being created by legendary shaper Bob Pearson of Pearson Arrow. “Bob is fantastic,” stated Laird, “He accepts nothing less than the absolute best.”

Laird StandUp is committed to building only the finest high-performance stand up paddle boards, paddles, and accessories. The brand made a successful debut at Surf Expo in Orlando, FL, and will be making its first European appearance at Paddle Expo, September 18-20 in Nuremberg, Germany. The first boards will be hitting stores in early 2013.

For dealer, press, and rep inquiries, please contact Laird StandUp Global Brand Manager Byron Seegers at: Byron@nidecker.com

About Laird Hamilton

Widely regarded as the greatest big-wave surfer to have ever lived, Laird Hamilton has constantly pushed the boundaries of what is possible in the water. Whether it is surfing, kiteboarding, foilboarding, windsurfing, waterskiing, or his most recent love, stand up paddle boarding, Laird has helped to redefine watersports for millions. Laird can be found in the water, splitting time between Maui, HI, and Malibu, CA, with his wife, Gabby, and their two daughters, Reece and Brody. For more information visit:

www.lairdhamilton.com

www.gabbyandlaird.com

www.lairdstandup.com

About Nidecker

Partnering with some of action sports’ most iconic figures, including Jeremy Jones (Jones Snowboards), Romain de Marchi, DCP, and JP Solberg (YES. Snowboards), JF Pelchat (NOW Snowboarding), Gigi Ruf (Slash Snowboards), and Laird Hamilton (Laird StandUp), Nidecker has created a family of brands that showcase the best of action sports. Headquartered in Rolle, Switzerland, and Bellingham, WA, USA, Nidecker is committed to developing the highest quality products for winter and watersports enthusiasts worldwide. For more information visit: