Download the STATE OF SURF report [caption id=”attachment_168737″ align=”aligncenter” width=”1000″] HEARI WILLIAMS | PHOTO: BRENT BIELMANN[/caption] The State Of Surf: How often do you buy a new surfboard? Presented by Surf Expo One of the main areas of interest we honed in on for The State of Surf 2015 report is surfboards. Last week we shared with you what type of surfboards our readers say they already own and which they are most likely to purchase. But another question topping our our list was how frequently a surfer buys a new board. From a sample size of more than 2,200 individuals from Surfer and Surfing’s digital audience, about 24.5% of respondents said they buy a new board every year, and almost 50% bough a new board every few years. Aligning with this take, our retailer survey also uncovered that surfboards were ranked amongst those specialty accounts we talked to as one of the few categories that saw the greatest sales increase year-over-year. Take a look at the complete breakdown below: We also saw a healthy percentage of Surfer and Surfing’s digital audience indicate they own at least 2 or more boards, with only 8.9% saying they own just one. Download the STATE
Heritage Surf & Sport, New Jersey Editors Note: On the tail end of back-to-school and heading straight into Fall/Holiday, we thought it was a solid time to check in with the backbone of our industry: core specialty retailers. If you haven’t already heard, each year we talk to 30 different shops over the course of a month, as a way to gauge the overall health of the marketplace and hear what new initiatives, brands, and products are moving the needle. Stay tuned this September for a complete look at shops across North America. This profile of Heritage Surf & Sport originally appeared in our Summer Issue of TransWorld Business. [caption id=”attachment_168711? align=”alignleft” width=”460?] Master craftsman Dan Heritage, A member of the East Coast surfing Hall of Fame who shaped thousands of boards in his lifetime. Heritage passed away in 1997.[/caption] IT’S A CLASSIC, FEEL-GOOD TALE OF THE GUY WHO TURNS HIS LOVE OF SURFING INTO AN ICONIC FAMILY BUSINESS THAT SPANS GENERATIONS AND LEAVES A LASTING LEGACY ON THE LOCAL SURF COMMUNITY. Dan Heritage founded what would eventually become Heritage Surf & Sport back in the early ‘60s when he opened Little Wave Surf Shop in Southern New Jersey. Today, Heritage operates four
We caught up with Thorpe to find out more about bringing emerging brands to Tofino, and the temperature of the Canadian marketplace.
Pulitzer Prize-winning journalist for The New York Times, was featured as one of the visionaries and influencers in our Future Proofing section of the Summer Issue of Transworld Business.
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