• 2015 SIMA Image Awards Winners & Evening Highlights

    2015 SIMA Image Awards Winners & Evening Highlights

    The 2015 SIMA Image Awards were packed at The City National Grove of Anaheim Thursday evening, and some surprises shook the industry as emerging brands stepped up to sweep some of the most prestigious brand and product awards of the night.

  • 2016/17 Goggle Trends

    2016/17 Goggle Trends

    Many choices exist in the optics channel, and we’re diving into next season’s options to help you sift through and create the most meaningful assortment for your store.

  • Habitat Skateboards Partners With New Distributor Official

    Habitat Skateboards Partners With New Distributor Official

    We caught up with Official Brand Manager Jeff Landi to hear more of the immediate details, and what this means for Habitat moving forward.

  • SPY’s Annual Gelande Quaffing Tournament & Other Important News

    SPY’s Annual Gelande Quaffing Tournament & Other Important News

    SPY hosted its second-annual On-Snow Quaffing Tournament at Copper Mountain Expanding the Happy Lens Line of Goggles Coming out of SIA, one theme rings true: categories are growing and brands are pushing the expectations for innovation. Goggle technology is no exception. Andrew Thomas, snow marketing manager at SPY Optics, contributes their proprietary Happy Lens offering

  • The Impact of Water & Energy Use in Snowmaking at U.S. Resorts

    The Impact of Water & Energy Use in Snowmaking at U.S. Resorts

    *Editor’s Note: Jake Black is a leading contributor for TransWorld Business, focusing on climate change awareness in our mountain communities. His piece was originally printed in the Winter 2015/16 print issue of TransWorld Business.  Resilience in the Face of a Changing Climate: The Impact of Water & Energy Use in Snowmaking at U.S. Resorts In

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News

Spotlight

CMO of Converse, Geoff Cottrill, Departs the Iconic Brand

Converse’s Chief Marketing Officer Steps Down After an Eight-Year Tenure Earlier this month, Converse announced Geoff Cottrill, the brand’s Chief Marketing Officer for eight years, has decided to leave the footwear company to pursue other efforts. Cottrill was hired in 2007 for the role of CMO. He was VP of

Events

FOX Sports Takes Over Titans of Mavericks Big Wave Surfing Event

FOX Sports Takes Over Titans of Mavericks Big Wave Surfing Event

News

Dragon Crowd Breaks Ground on New Design Room at Asia Headquarters

Dragon Crowd Breaks Ground on New Design Room at Asia Headquarters

Features

2015 SIMA Image Awards Winners & Evening Highlights

2015 SIMA Image Awards Winners & Evening Highlights

News

Jennifer Pearson new National Sales Manager for Sea Gypsies

Jennifer Pearson new National Sales Manager for Sea Gypsies

News

Coal Headwear Releases Spring 16 Lookbook Video

Coal Headwear Releases Spring 16 Lookbook Video

News

Job Spotlight: Web Producer Wanted for The Enthusiast Network

Job Spotlight: Web Producer Wanted for The Enthusiast Network

Buzz

What We Are Reading

Here’s What Marketers Need to Know About Twitter’s New Algorithm

Twitter's New Algorithm, and What It Means to Marketers

Twitter is introducing a new algorithm to their staple reverse-chronological feed. Here's [...]

Marketing

Wintersports Fitness Expands Year Round with High Tech Synthetic Slopes

Wintersports Fitness Expands Year Round Using Snowflex

  Wintersports Fitness expands winter sports season with Snowflex, a high-performance[...]

Innovation

Shaun White’s New Twist: Joining Mammoth Resorts’ Ownership

Shaun White Is Now An Investor At Mammoth Mountain

Action sports icon Shaun White is returning to his home mountain Mammoth as an investor an[...]

Financials

Planning Retail & Brand Strategy: Is This a Cycle or Long Term Trend?

Planning Retail & Brand Strategy: Is This a Cycle or Long Term Trend?

Recently, a couple of retail CEOs have been pointing out, or maybe bemoaning, the lack of [...]

Features

Zumiez Inc. Reports December 2015 Sales Results

Zumiez Inc. December Sales

Zumiez Net Sales Decreased 6.2% to $134.5 Million; December 2015 Comparable Sales Decrease[...]

Financials

Four Ways That Retailers Can Take Advantage Of the Internet of Things

How The Internet Will Change the Retail Experience

With the Internet of Things (IoT) innovating the marketplace at breakneck speeds, retailer[...]

Innovation