• Sanuk Director of Marketing Anders Bergstrom Talks About His New Position, Marketing Initiatives, and What’s Coming Up for 2017

    Sanuk Director of Marketing Anders Bergstrom Talks About His New Position, Marketing Initiatives, and What’s Coming Up for 2017

    Anders Bergstrom fills us in on his new role with Sanuk, and what we can expect from the brand It’s been just a few months since Sanuk named Anders Bergstrom its new director of marketing. Previously the director of strategy development for Deckers Brands, Bergstrom has been using his industry experience to guide and revitalize Sanuk.

  • Peak Series Founder and Professional Skier Julian Carr On Creating the Next Big Race Series

    Peak Series Founder and Professional Skier Julian Carr On Creating the Next Big Race Series

     The Peak Series will hold its final event for this year on Sunday, August 28th Julian Carr could see something was missing. A professional skier and avid runner, Carr naturally ended up trail running the peaks he called home, when they weren’t blanketed in snow. During the summertime, Carr made his way up and down the

  • Socially-Conscious and Sustainable: Proof Eyewear Shares What Sets The Company Apart

    Socially-Conscious and Sustainable: Proof Eyewear Shares What Sets The Company Apart

    Certainly not your average eyewear company in many ways, Proof Eyewear is setting out not only to make sustainable eyewear, but to change the world Proof Eyewear is a brand that is surprising in many ways, starting with the fact that they are a surf-inspired eyewear brand that heralds from Idaho, a landlocked state about 753

  • Vans’ Doug Palladini | Sustaining culture in face of growth & Why ‘Less is More’ at US Open

    Vans’ Doug Palladini | Sustaining culture in face of growth & Why ‘Less is More’ at US Open

    Drawing on a diverse background of nearly 30 years in the action sports industry, Palladini steps into his new role as Global Brand President looking to grow several pillars of the business, including experiential consumer platforms beyond the SoCal backyard, all while preserving the brand's original ethos. That's no small task. We caught up with him to find out how.

  • Catching Up with Dusters’ Creative Director Nano Nobrega

    Catching Up with Dusters’ Creative Director Nano Nobrega

    Dusters' creative director Nano Nobrega fills us in on what's new for the brand, including their collaboration with California Locos.

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News

Spotlight

Surf Park Summit 2 Attracts World’s Surf Park Leaders

Surf Park Summit 2, the second annual event thrown by the SDSU Center for Surf Research and Surf Park Central, will take place in conjunction with this year’s Surf Expo on September 7, 2016 September 31, 2016- 2015 was a watershed year for the surf park industry and anyone who dreams of having perfect waves

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Spacecraft Welcomes Swiss Snowboarding Icon, Fredi Kalbermatten to Its Team of Astronauts

Spacecraft Welcomes Fredi Kalbermatten to The Team

News

Mammoth Resorts Names Dave Likins President

Mammoth Resorts Names New President

Brand Profiles

Sanuk Director of Marketing Anders Bergstrom Talks About His New Position, Marketing Initiatives, and What’s Coming Up for 2017

Sanuk | The Secret to Keeping Their Brand Fresh

News

Uber President Ryan Graves Replaced By Target CMO Jeff Jones

Uber Replaces President Ryan Graves

Events

Dew Tour Announces Return to Breckenridge for Winter 2016 Ski and Snowboard Competition

Dew Tour Announces Return to Breckenridge for 10 Year Anniversary

Events

Dwindle Distribution and Westlife Distribution Partake in a Competitive Dodgeball Match Two Years in the Making

Dwindle Distribution and Westlife Distribution Squared Off in the Ultimate Dodgeball Game

Buzz

What We Are Reading

WhatsApp Reveals Facebook Data Transfer That Will Refine the App’s Ad-Targeting Capabilities

WhatsApp May Begin to Share User Data With Facebook

Many online privacy groups are furious over the proposed data sharing between Facebook and[...]

Tech

The Time is Ripe to Re-Think Digital Marketing Measurements

Digital Marketing and Mobile Trends: How to Take Advantage of Both

Mobile has had a tremendous impact on our daily lives; shouldn’t it impact digital m[...]

How To

Instagram Debuts “Instagram Stories”

Instagram Debuts New Feature, "Instagram Stories"

Instagram’s newest feature update, eerily similar to Snapchat, allows users to post[...]

Tech

Facebook Continues to Dominate Social Media Market

Facebook Releases Second Quarter Earnings Report

Facebook released its Q2 earnings report Wednesday, highlighting their continued rise to t[...]

Business

When Design Meets Surf Culture: Ericeira, Europe’s First Surfing Reserve, Opens an Interpretation Centre

Ericeira WSR Opens Milestone Interpretation Center

The Ericeira World Surfing Reserve, experimentadesign and ALTA_International Creative All[...]

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Pokémon Go is Literally Taking Over the World. Here’s What Marketers Can Keep in Mind

Pokémon Go Is a Global Phenomenon. How Can Marketers Take Advantage?

Pokémon Go has been downloaded more than Snapchat and Twitter, and with no marketing or a[...]

Marketing